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Vegan
Vegan
Cruelty-Free
Cruelty-Free
Hypoallergenic
Hypoallergenic
Non-Toxic
Non-Toxic
Paraben-Free
Paraben-Free

One Product. Your own Shade.

Because your skin is unlike anyone else's, your color should be too. The Bold Up Color Changing Lip & Cheek Oil adapts to your body's natural pH to reveal a shade that's entirely your own, on your lips and your cheeks. No guessing your shade. No testing at the counter. Just swipe and let your skin do the rest.

Bold Up

The science behind your shade

Our pH-activated formula responds to the unique chemistry of your skin. Everyone's pH level is slightly different, which means the color you get is genuinely one of a kind. The result?

A natural, skin-flushed tint that looks like it was made for you, because it was.

For all skin types
Glow with confidence
Beauty in simplicity