I was honestly skeptical about the color changing thing. It sounded like a gimmick, right? I put it on, waited like 30 seconds, and it turned into this perfect rosy pink that I would have never picked for myself, but it just… works!! My coworker asked what lip product I was wearing and I sent her the link immediately.

Ok the lip plumper has me in a chokehold. I've tried so many and they either burn like crazy or do absolutely nothing. This one tingles just enough to know it's working but it's not painful at all. My lips look genuinely fuller and the gloss is so pretty. Reordering already.

I bought the cheek and lip oil mostly for the lips but started dabbing it on my cheeks on a whim and oh my god. It gives the softest natural flush. I look like I've been outside on a cute autumn day. I wear it every single morning now, no other makeup needed.

Good product, great packaging. The color on my lips came out more coral than pink which surprised me but honestly I liked it! I guess that's the whole point lol. Took off one star only because I wish the tube was a little bigger but I'll definitely buy again.

I have really sensitive skin and finding makeup that doesn't break me out is a whole mission. This hasn't irritated me at all and I've been using it daily for 3 weeks. The fact that it's paraben-free and clean actually matters and you can feel the difference.

Bought the lip plumper as a treat-myself moment and now I'm genuinely annoyed at how good it is because I have to keep buying it. The volume is real, the shine is gorgeous, and it doesn't feel sticky. That last part is huge for me. 10/10 no notes.

My daughter got me onto this brand and I was convinced it wasn't for my age (I'm 47). Tried the lip oil collection and it's now my everyday staple. The colors are subtle and natural, they keeps my lips soft all day, and I feel put-together without trying too hard. Wish I found this sooner honestly.

The color on mine turned out this deep berry-rose and I literally gasped. It matched my skin tone so perfectly I genuinely thought someone had customized it for me. Wore it on a first date and got three compliments. Coincidence? I think not.

Really love the concept and the formula feels luxurious, not greasy, not too glossy, just right. The plumper lasts longer than I expected too. Only thing is I wish there were more products in the range because now I'm obsessed and want more from this brand ASAP.

I bought both the oil and the plumper and have been layering them and I feel like I discovered something. The oil for color, the plumper on top for volume, my lips have never looked this good without actually doing anything dramatic. Simple, clean, effective. Bold Up gets it.